Client: Los Angeles City College, Pasadena City College, Cuyamaca College
Objective: Designing persona books showcasing diverse student and difereent scenarios going to college.
Solution: Using the school’s branding components and main color palette, while distinguishing each student character with a corresponding color, I divided the booklets into informative sections to help the school’s marketing team tailor specific content to individuals with unique needs.
Outcome: Developed a strategically segmented booklet system using the school’s branding and color-coding to differentiate student profiles, enabling the marketing team to deliver more personalized messaging and improving engagement with students who have diverse and unique needs.
Collaborators: Marc Kazlauskas (Art Director), John Weidner (Copy Writer)
