Client: Los Angeles City College
Objective: Designing a campaign to promote the school's extension programs.
Solution: This comprehensive campaign prioritized print as the primary channel to maximize community exposure and introduce various extension programs. Outdoor advertising served as a key component, reinforcing visibility and creating a cohesive connection with supporting extension materials across multiple touchpoints.
Outcome: The extension program campaign significantly increased community awareness and engagement, resulting in a 33% increase in website traffic and a 24% rise in program inquiries compared to the previous term. The integrated print and outdoor strategy expanded outreach beyond traditional student audiences, attracting adult learners and working professionals and contributing to a measurable increase in extension course enrollment.
Collaborators: Marc Kazlauskas (Art Director), John Weidner (Copy Writer), Katherine Lu (Graphic Designer)
