Client: Pasadena City College Foundation
Objective: Design a comprehensive brand identity for a multimillion-dollar campaign at PCC, the San Gabriel Valley’s largest community college, focused on expanding opportunities and strengthening student success.
Solution: Using primary colors to reflect the diversity and vibrancy of the student body, the campaign incorporates directional linework— inspired by the school’s pillars of excellence— to create dynamic, engaging layouts that guide the viewer and unify the overall visual identity.
Outcome: With an initial goal of raising $10 million to fund the school’s four major initiatives (Scholarships, Career & Technical Education, Arts and Athletics), the branding campaign helped PCC raise more than $16 million, going above and beyond their wildest expectations.
Collaborator: Marc Kazlauskas (Art Director)
