Client: California State University Northridge
Objective: Create an elegant and memorable invitation campaign for the President’s Donor Appreciation Celebration that honors CSUN supporters, communicates the significance of their contributions, and encourages attendance.
Solution: Developed a refined event identity that combines CSUN branding with a warm, sophisticated visual system. The design uses a soft neutral palette, vibrant coral typography, geometric circular forms, and radiating line patterns to symbolize connection, generosity, and the lasting impact of donors. The system was applied to the event invitation and designed to extend across print and digital communications.
Outcome: Created a polished and welcoming campaign that elevated the donor appreciation experience, reinforced CSUN’s relationship with its philanthropic community, and provided a cohesive visual presence for the celebration.
