Client: Pasadena City College
Objective: Creating a branding initiative for the Pasadena City College career center, known as "Freeman Center".
Solution: Developed a logo and layout system inspired by the building’s interior design, incorporating the school’s primary color palette to ensure cohesion across all branded materials.
Outcome: The new campaign increased regional visibility and strengthened community engagement. The integrated digital and print strategy drove a 45% increase in website traffic and boosted prospective student inquiries, reinforcing Valley College’s presence in the market.
Collaborator: Daria Sharafutdinova (graphic designer)
