Client: California State University Northridge
Objective: Create a compelling campaign that increases awareness of CSUN Funder, inspires the Matador community to support campus initiatives, and encourages students, faculty, alumni, and donors to participate.
Solution: Developed a warm, energetic visual campaign that positions CSUN Funder as the bridge between donor generosity and student opportunity. The design combines the CSUN Funder wordmark with bold geometric lines, a sunrise-inspired gradient, and an image of diverse students to communicate growth, connection, and forward momentum. The flexible visual system can be adapted across email, social media, web, print, and event materials while maintaining a recognizable campaign presence.
Outcome: The campaign helped position CSUN Funder as the university’s signature crowdfunding platform, increasing awareness of its ability to connect donors with campus projects and support student success through grassroots fundraising.
