Client: Pasadena City College Foundation
Objective: Rebranding for the entire foundation department.
Solution: Utilized the school’s primary color palette, complemented by neutral gray tones, and drew inspiration from its four pillars of excellence (shared core values, a strong history of leadership, meaningful community and alumni engagement, and a transforming impact) to create a memorable logo and cohesive brand identity. The system was designed to translate effectively across multiple media platforms while maintaining accessibility standards.
Outcome: Created user-friendly branding deliverables across multiple platforms, ensuring consistency with the school’s primary brand initiative.
Collaborator: Marc Kazlauskas (Art Director), John Weidner (Copy Writer)
