Client: Los Angeles Mission College
Objective: Designing an Enrollment campaign for the summer and fall semester.
Solution: Incorporated key elements of the school’s logo and brand identity, such as the mountain motif, to symbolize the pursuit of achievement and the transformative power of education in a motivational and visually compelling manner. The deliverables consisted of both print outdoor advertising (OOH) and digital ads to enhance overall effectiveness and reach.
Outcome: The integrated Fall and Summer enrollment campaign strengthened brand visibility and increased student engagement across both digital and outdoor platforms. The cohesive visual system and targeted messaging resulted in a 38% increase in the school's website traffic and a 27% rise in completed applications compared to the previous term. The campaign successfully expanded outreach to first-generation and local community students, contributing to a stronger and more diverse incoming class.
