Client: Los Angeles City College
Objective: Led the design and development of a comprehensive campaign titled “Dream On,” highlighting the school’s achievement of being ranked No. 10 by Forbes magazine for academic influence. The campaign also enhanced the student experience through the creation of a virtual map of academic departments on a dedicated website, supported by outdoor marketing banners.
Solution: Using influential black-and-white photography and iconic campus landmarks to showcase the school’s rich history, seamlessly blending it with modern aesthetics that resonate with a new generation.
Outcome: The cohesive marketing effort helped the school reduce print costs while funneling students to the virtual platform, where they could easily explore and learn about their desired departments.
Collaborator: Arbi Hosapian (Art Director and Senior Graphic Designer), Tommy Takemura (Graphic Designer), Dara Sharafutdionva (Graphic Designer)
