Client: Los Angeles Trade School LATTC
Objective: Design a multimedia campaign (OOH, Landing Page, Social Media) promoting technical career education to increase enrollment.
Solution: Developed cohesive digital and print deliverables utilizing the school’s primary color palette to reinforce brand consistency. Career pathways were highlighted through engaging subject-matter illustrations, making the content both accessible and visually compelling. Background oval graphics were strategically incorporated to draw attention to key messaging and enhance visual focus.
Outcome: After a 10% decline in enrollment under previous initiatives, the redesigned campaign reversed the trend—expanding recruitment beyond state lines and increasing enrollment to more than 30% above the original target.
Collaborator: Daria Sharafutdinova (graphic designer), John Weidner (Copy Writer), Daneil Achikeh (Copy Writer)
