Client: Los Angeles Community College District
Objective: Creating an eye-catching campaign raising awareness about adult education classes for the LACCD and increasing enrollment headcount.
Solution: Using LACCD’s existing branding and logo as a foundation, the campaign evolved the visual system through a vibrant color palette that highlighted the diverse demographics and communities of Los Angeles. Custom patterns were also incorporated to reflect cultural backgrounds, with select elements inspired by Hispanic heritage to create a more meaningful and inclusive visual identity.
Outcome: The marketing effort focused heavily on digital platforms, particularly the landing page, resulting in a 40% increase in site traffic and a 32% rise in enrollment for the following semester compared to the previous term.
Collaborator: Daria Sharafutdinova (graphic designer), Tomy Takemura (Graphic Designer), John Weidner (Copy Writer), Daneil Achikeh (Copy Writer)
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