Client: Los Angeles City College
Objective: Desinigng a campauign to promote the school's noncredit program such as ESL and etc.
Solution: For this campaign, a dedicated landing page was developed alongside supporting digital assets, including targeted social media advertisements, to effectively funnel the intended audience to a centralized information hub. This integrated approach increased program awareness and encouraged prospective students to explore and enroll in available courses.
Outcome: The noncredit campaign increased program awareness and accessibility within the local community, resulting in a 42% increase in website traffic and a 30% rise in noncredit course inquiries. The targeted outreach strategy successfully engaged adult learners and career-transitioning students.
Collaborators: Marc Kazlauskas (Art Director), John Weidner (Copy Writer)
