Named as one of the Top 10 colleges in the nation, LACC wanted a campaign that highlighted its ranking. For optimal impact, I designed a Virtual Tour Map that gave students the interactive ability to view various departments’ informational videos. Other promotional assets, including landing pages, helped to create a bridge between students and faculty members who empower freshmen and high schoolers to get on track for academic success.
The new campaign realized all the school’s goals. Within two weeks of launching the promotional, enrollment numbers were up 125%, which was a 40% improvement over previous marketing efforts.
Promotional Campaign / 2020 / Los Angeles City College Outreach Department