The Pasadena City College Foundation was created to connect donors with opportunities to impact the student body in a real and meaningful way. With financial support from generous individuals and corporations, the Foundation maintains a strong support system for the enhancement of teaching and learning at PCC, supporting an inclusive learning environment for students to achieve all their academic and career goals. After extensive research, the Foundation sought to rebrand and restructure to help deliver a cohesive message to its community. Their overall goal was to showcase their four pillars of excellence (shared core values, a strong history of leadership, meaningful community and alumni engagement, and a transforming impact) through consistent brand visuals across different media. As a result of this branding and identity redesign, all of the client’s objectives were achieved to their complete satisfaction.
Branding & Identity Design / 2018 / Pasadena City College Foundation