The client wanted to create custom-designed video animation to promote their program benefits, tailoring content to attract and facilitate student outreach.
Appealing to a wide range of prospective students was key to developing an immersive, emotive, motion graphics presentation that felt current, inviting, and digestible to our core audience.
At the end of the day, all roads must lead to enrollment, so with that in mind, the strategy involved weaving together engaging visuals with straight-ahead messaging realized through the popular medium of animation. That, coupled with reinforcing an underlying theme highlighting the program's path to a real future, enabled us to communicate our client's desired message.
As a result, the delivered work connected with the intended audience, effectively communicating our client's message and achieving all their enrollment goals.