As the San Gabriel Valley’s largest community college, PCC had been actively developing a multimillion dollar campaign for five years. The intended goal was to improve targeting programs and create opportunities for continuing students, plus strengthening the likelihood of employment for graduates.
To meet the challenge, vibrant colors were incorporated in a grid pattern that contained three initiatives and delivered the campaign’s central message. In addition, intersecting lines created a sense of direction and movement, which illustrated the campaign’s primary idea: improving lives by taking action.
With an initial goal of raising $10 million to fund the school’s four major initiatives (Scholarships, Career & Technical Education, Arts and Athletics) the branding campaign helped PCC raise more than $16 million, going above and beyond their wildest expectations.