The branding solution of the campaign was to use vibrant colors incorporated in a grid system that contain three initiatives delivering the vital message of the campaign. In addition, using intercepted lines created a sense of direction and movement throughout the look, which helps to show the campaign's central message, which is improving lives by taking action.
With an initial goal of $10 million when it kicked off, the campaign raised about $16 million, which will be dedicated to four major initiatives to improve outcomes for its 29,000 students: scholarships, career, and technical education, arts, and athletics.
Client:
Pasadena City College Foundation
