Full-scope digital and print General Awareness Campaign for Los Angeles Trade-Technical College 2022-2023, one of the 9 Los Angeles Community College District community colleges. Complete execution of the new college's Branding Style Guide. Created the concept and design for OOH assets (including the largest digital billboard in North America), as well as social media assets. Mentored production work, curated seasonal design refreshes throughout Summer 2022-Summer 2023 through direct communication with the client. The style created was eventually incorporated in the college's branding style guide and maintained by the college. `As a result, the campaign effectively communicated the client’s message and found the intended audience, achieving the school’s objectives to their complete satisfaction.
Digital & Outdoor Advertising / Web Design / 2023 / Los Angeles Trade School
